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Kimono Fashion Show |
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Two-week Tibetan Sand Mandala Event |
Chanting Sutras in Japanese tradition |
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First
Position your institution as the "home" of something unique. Live events can help. |
Assess your needs, goals, and current abilities. |
Second:
Assessments
Potential audiences
Volunteer and inherent or pre-existing resources
Fiscal resources
Time line and feasibility |
Possible Scenarios
Sample Decision |
Sample Result |
"Spirit-" and "Spiritually-" oriented events |
• Large audience potential at this time
• Positive or non-commercial
• Recreation as uplifting |
Directly linked attempts to enhance exhibitions or other arts experiences |
• Events for openings: e.g., Fashion Shows
• Continued events during exhibitions
• More "buzz" for link to arts |
Possible Development / Possible Results
Measurement of the effectiveness
The major goal of getting your Arts Centre, Festival, Charity Event, name or cause into the minds of the identified audience is not immediately measurable. High quality communication that has a long-lasting effect is usually difficult to measure. For example, links from live events to the exhibitions and sales is partly intuitive, and therefore not something to count on too soon. The essential business decision is to develop a long series of events that will fix the "home" as something to rely on for engaging, well-developed and unique experiences.
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Business Plan:
- Free events are popular linked to visual art, even sales.
- Free funds are available: eg. Canada Council funds live poet performances.
- Character of gallery or non-theatre space preclude charging for events.
- Producing the budgets for events is essential. Sticking to it is essential.
- Event ideas must be generated continuously, yet evaluate them for benefit.
- Allowable persons in space by fire department rules must be observed.
- Expenses at start up of the program are higher than after launch.
- Business/Office needs must be calculated.
- PR needs must be stressed at the outset, well before the launch.
- Seating must be done creatively if chairs not available—many solutions here.
- Continuing programs need continuing energy, development & assessment.
- Well-oiled event "machine"
Events = Energy Localized
Events = Audiences |
Events = "Home" Identity |
Potential Event Examples
- I Ching Readings linked with drama or visual arts
- Chinese Flute Master & Chinese Calligraphy show
- Arts lectures are generally free
- Art associated poetry readings
- Japanese scrolls on sale & Shakuhachi solos
- Jazz Calligraphy "Bokusho" and Flute
- Jazz of all sorts & classic 60's poetry readings
- Piano Four Hands, one piano
- Guitar Jams
- Masterpiece Satori presentations
- Haiku Jam
- Avant Guarde Wine Tasting
- "Bokusho" Challenge& Improv Piano
- Live Improv Digital Photo Events & Computer-processed Instant Projection
- Sponsorship of travel offerings with lectures matching exhibition or theatre drama
- Product or Idea Promotion events linked to arts production
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Tibetan trumpeters lead a mandala closing procession to the Vancouver harbour.
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